Gone are the days of tiresome bookings through travel agencies and websites that take forever to load. Now Southern Sun hotels had intelligently used social media to make bookings more user-friendly - using their Southern Sun hotels’ Facebook page.
An innovative first among the large hotel chains in Africa, Southern Sun offers potential guests the opportunity to check availability and directly reserve rooms via the company’s Facebook page - without leaving Facebook. According to a study that measured the digital competence of 89 travel brands including hotel, airline and cruise companies, web traffic to travel brand sites fell 8% in March 2011 vs March 2010, but during the same period, visits to Facebook pages jumped 20%.
“At Southern Sun we are continuously identifying new means of offering exceptional service and convenience to our guests. Offering a reservation page on Facebook gives us the opportunity to interact and cultivate relationships with potential guests in a seamless way, before they have even walked through the doors”, says Graham Wood, Managing Director Southern Sun.
Hopefully, other operators will jump on the badwagon, and take the drap out of bookings for holidaygoers
To view special offers and to book on Southern Sun’s Facebook page, go to www.facebook.com/SouthernSunNew
Southern Sun hotels launches Facebook booking service – A first in Africa
Gone are the days of tiresome bookings through travel agencies and websites that take forever to load. Now Southern Sun hotels had intelligently used social media to make bookings more user-friendly - using their Southern Sun hotels’ Facebook page.
An innovative first among the large hotel chains in Africa, Southern Sun offers potential guests the opportunity to check availability and directly reserve rooms via the company’s Facebook page - without leaving Facebook. According to a study that measured the digital competence of 89 travel brands including hotel, airline and cruise companies, web traffic to travel brand sites fell 8% in March 2011 vs March 2010, but during the same period, visits to Facebook pages jumped 20%.
“At Southern Sun we are continuously identifying new means of offering exceptional service and convenience to our guests. Offering a reservation page on Facebook gives us the opportunity to interact and cultivate relationships with potential guests in a seamless way, before they have even walked through the doors”, says Graham Wood, Managing Director Southern Sun.
Hopefully, other operators will jump on the badwagon, and take the drap out of bookings for holidaygoers
To view special offers and to book on Southern Sun’s Facebook page, go to www.facebook.com/SouthernSunNew
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