Tekkie cleaning business puts its best foot forward

Lesego Gumede’s Sneaker Cleanic business has ignited a flame of hope for a better future to his employees who wash sneakers on a daily basis.

Sneaker Cleanic is a shoe-cleaning business that started as a casual conversation between colleagues.

“I realised that my [former] boss’s sneakers were clean when I was still working at a major clothing store. I questioned her about who cleaned them and she told me that she paid someone R50 per pair to clean them. This made me decide to resign from my job and invest R2,500 to launch Sneaker Cleanic,” he said.

What some may have considered a chore turned into a pot of gold for the 28-year-old who is determined to break new ground in the sneaker-cleaning business.

“All I saw was a hot business,” Gumede said.

He started the business in 2021 and now has two branches, in Mabopane and Mamelodi in Pretoria.

With its steady growth, the business has created seven jobs.

It has also received assistance from the Small Enterprise Development Agency (Seda) in the form of marketing and product testing.

Gumede said to move the business forward, he decided to create his brand of sneaker cleaning products which are used at Sneaker Cleanic.

“Our Sneaker Cleanic journey is turning out better than I imagined. Two of our core values are customer service and quality work delivered on time.”

He said his customers appreciated the Sneaker Cleanic staff who can clean shoes without damaging them.

“Another value that we have is accountability. Customers know that if mistakes occur on their shoes, we can certainly fix them.”

Despite the success of Gumede’s business, he too has been met with challenges along his journey.

“Some of our major challenges include financial assistance and mentoring. There is also a stigma associated with the sneaker-cleaning industry, that it is not a sustainable business,” he said.

While complex challenges remain in this relatively new industry, Gumede’s dream remains simple.

“[My dream] is for the business to outlive me.”

Gumede is determined to succeed and create jobs for his community. – This article was first published in GCIS’s Vuk’uzenzele